Streamline Your Path from Data to Insights

QInsights Features

Unlock the full potential of your qualitative data with QInsights' streamlined workflow—create a project, upload your documents, add relevant metadata, and choose from our advanced analysis options to uncover insights in dialogue with your AI assistant.

1. Create a project

Once you log in through your browser, you’ll land on the dashboard. The first step is to create a project.

The details you enter in the project summary provide crucial context for your AI assistant, helping to ensure more accurate and insightful data analysis.

2. Add documents

QInsights supports a wide range of formats, including Word, PDF, Excel (CSV, XLSX), audio, and video.

We automatically transcribe all audio and video files for seamless analysis. Explore more details below.

Rest assured, all your data is securely stored in our encrypted environment, meeting the highest industry standards.

3. Add meta data

Comparing and contrasting responses or documents using metadata is a powerful analytic technique.

With QInsights, you can easily create variables for both speakers and documents. Speaker recognition is automatic, and you can assign values seamlessly.

Use these variables as filters to focus your analysis where it matters most, unlocking deeper insights with precision.

4. Start analysing

Select from five tailored analysis options, each designed to fit your data type and analysis goals perfectly.

Explore more about each option below.

Easily trace answers back to the source

With QInsights, you can always verify the answers provided by our AI assistant. Below each answer, you'll see the names of the documents that contributed to it.

With just one click, a preview window opens, allowing you to browse through the specific data segments used to generate the response. This ensures full transparency and helps you stay connected to your data in context.

Ask questions about your audio or video files

With QInsights, you can seamlessly upload and analyze audio (mp3) or video (mp4) files. Our AI automatically transcribes the content, allowing you to apply theme analysis, conversational analysis, or grid analysis just as you would with text files.

Simply ask questions, and QInsights provides insights you can validate directly in the transcript, ensuring accuracy and depth in your research.

AI-Powered Sentiment Analysis Tailored to Your Needs

Our AI-driven sentiment analysis goes beyond the standard approach of categorizing feedback as merely positive, negative, or neutral. You have the flexibility to define specific dimensions—such as satisfaction or dissatisfaction—along with the content focus.


Its additional power lies in the interactivity—if you need more detail, you can ask follow-up questions in a chat to deepen the analysis.

With customizable sentiment dimensions and the ability to explore results further, QInsights transforms sentiment analysis into a collaborative, insightful process.


QInsights - Theme Analysis

When you run a Theme Analysis, our AI assistant, Q, intelligently scans your data to identify recurring topics, phrases, and ideas. Q groups similar responses together, helping you uncover the key themes that emerge, so you can focus on what truly matters in your analysis.

QInsights - Conservational Analysis

Conversational Analysis is an interactive approach where you, the researcher, take the lead. We recommend starting with a subset of your data and let Q, your AI assistant, respond to your queries, guiding you step-by-step to uncover deeper insights. Want to learn more? Check out the video below.

QInsights - Grid Analysis

Grid Analysis is perfect for interviews and focus groups. Ask specific questions, and responses from each participant are neatly organized in a grid. Each new question creates a separate tab, allowing you to build your grid step by step. Dive deeper with follow-up questions to enrich your analysis and uncover valuable insights.

Built with Your Privacy in Mind


At QInsights, we embrace privacy by design and by default, seamlessly integrating data protection and privacy safeguards into every AI-powered feature. We ensure that your data is protected with industry-leading standards, giving you confidence and control throughout your analysis

The Steps We Take to Make This Happen

GDPR-Aligned Practices

QInsights is fully GDPR compliant, employing rigorous measures to protect your data and uphold your privacy. We ensure that all user information is managed with the utmost security and confidentiality, adhering to the highest industry standards. See our privacy page.

Data are encrypted at rest and in tansit

AES256 encryprtion is used by default. This ensures the data is preserved and safe from prying eyes and manipulation. Data is also encrypted during transit when it is sent for processing and traverses via encrypted HTPPS traffic using TLS v1.2.


Secure Hosting

QInsights is hosted by a trusted subcontractor that employs state-of-the-art security and privacy measures. With SOC 2 Type 2 certification, they meet the highest standards, ensuring secure handling of sensitive data, including health information.

Your data is yours alone

The input you provide, along with the AI responses - your data - remains yours. Your data

  • are NOT used to improve LLMs
  • are NOT used to train, retrain, or improve our service or any 3rd party products
Unlock Hidden Insights with AI-Powered Qualitative Analysis with QInsights

Unlock Hidden Insights with AI-Powered Qualitative Analysis

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